Life is more vibrant than imagination.
A brave soul, with a bold idea, hurls himself into the world of the watchmaking. Blessed with success, he realizes, within months, his dream project with a world famous Swiss Brand. Mikhail Goncharov reveals the exciting journey through an interview with Alexander Rubinchik, the founder of the Titanium Blue Israel: Hublot Classic Fusion for the 70 Anniversary of the State Of Israel.
So, meet Alexander Rubinchik, 33 years old. Lively, athletic, and energetic, Rubinchik's age could easily be confused by his grey-hair (a logical, biological conclusion to a life of serving in Special Forces and working in business). Arriving in Israel at the tender age of six, Rubinchik grew up like any other Russian immigrant from the USSR. Loyal to his land, Rubinchik served in the IDF Paratroopers as the senior sergeant and commander. He followed the IDF with the University of Jerusalem (HUJI) and continued his education in the US at Brandeis University and Temple University. As a result, Rubinchik holds five unique degrees: political science, history, philosophy, MBA, and real estate.
Sasha, how did you come to the watch idea?
About 20 years ago, as a highschool student, I saw the Jubilee model of Breitling for the 50th anniversary of Israel. At the time, obtaining a watch of such prestige, for me, was fictional-- yet, I really wanted a Breitling, Jubilee edition. A couple of years later, my father gifted me a Breitling, which, quite quickly, began to live a life of its own and showed the wrong time-- it turned out to be a fake... I realized that if I wanted such a watch, I would need to make it myself. Four years ago, I realized a plan and dedicated all my available time to this direction, namely to release the watch before the 70th Anniversary of Israel. The finished design of the watch became adored by many people, who immediately expressed their desire to purchase this watch as soon as it saw production.
Why is 70 years important?
First, the number seven, in Judaism, has a deep meaning. Secondly, seven decades for the country is an important milestone. I consider this date to be a landmark for Israel. Over the years, the state achieved the impossible; it defended its independence and the right to life and has developed economically, from a poor agrarian country to becoming a high-tech center, a "nation of start-ups."And this date is perfect to celebrate it with such a unique souvenir with our limited edition watch!